Demystifying the Digital World

Our aim is to empower and inform to help you find answers and reach your goals along the way.

Your Business

Digital Marketing Mistakes to Avoid in 2023

If you’re looking to grow your business, avoiding these seven digital marketing mistakes that many businesses are making will place you leaps and bounds ahead of your competitors. Get on the success train.

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backlinks building

Backlinks Building and What to Beware of

Backlinks building is a big piece of some digital marketing agency’s services. But it shouldn’t be and this article explains why.

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how to use qr codes

How to Use QR Codes for Your Business

In 2022, QR Code usage increased 159%. You’ll find them for more than just accessing menus at restaurants these days. If you’re not sure how to use these codes for your business, this read will make you a pro in no time.

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website maintenance plans and care

Why Website Maintenance Plans Lead to Successful Websites

Yes, you can perform website maintenance on your own. Almost any business owner can learn the ins and outs of the software and set aside time each day to perform updates. The questions are, do you want to, and would you know what to do if something went wrong?

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hiring a web designer

Hiring a Web Designer? Ask These 6 Questions First.

Web developers often say things that non-developers don’t quite understand. Bridge the divide and the language barrier with these questions that will get you both on the same page.

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website maintenance services provider

Before Hiring a Website Maintenance Services Provider

It’s always a good idea to ask questions, especially about something as important as the care of your business’ website. Knowing which questions to ask is key.

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free stock photography

Free Stock Photography for 2022

If your business isn’t quite ready for or cannot afford their own corporate photography, these free stock photography sites will be right up your alley.

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user experience

User Experience Website Checklist and ‘Nevermind’

We believe it’s important not to give your audience a reason to say “oh, nevermind” when they are searching for something on your website. Visit your site and navigate it from their point of view.

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Google My Business Listing

Google My Business Listing – Who Owns It & Are You Using It?

A Google My Business listing is one of the most underutilized yet most powerful free tool you can leverage for your business.

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copyright laws

Copyright Laws of Intellectual Property

Intellectual copyright laws are one of those things most people think very little about, until they are forced to understand them. And when you are, buckle-up; it’s going to be a bumpy ride.

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social distancing

Social Distancing and Your Business

Social Distancing started taking a toll in 2020. As things get back to “normal”, these tips are still meaningful in promoting relationships with your customers and clients.

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email address could be a deal breaker

How Your Email Address Could Be a Deal Breaker

Every digital part of your business helps to tell its story. That’s true even for your email address. Branded emails are more important than you may think. For us, if you don’t have one, it may be a deal breaker.

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duplicate and copied content

Duplicate and Copied Content

The rules for using copied or duplicate content. Understanding the difference between the two is the first step. Bet you didn’t know that 25%-35% of all internet content is ‘duplicate’. Learn how that holds water.

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broken links on your website

Broken Links on Your Website

Broken links on a website lead to a poor user experience for your website visitors and also for search engine optimization. Google doesn’t want to serve its customers with ‘bad’ information.

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importance of alt tags

Importance of ALT Tags for Images on Your Website

ALT Tags are a simple yet impactful way to boost a website’s search engine optimization. However, they have to be strategically written if they are to help your site rank better in SERPs (search engine results pages).

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