BE THERE WHEN PEOPLE SEARCH FOR YOUR PRODUCT OR SERVICE

Search Engine Optimization

If your goal is a regular stream of clients, customers, and visitors — your business' website needs search engine optimization applied to help those people find you.

Large and small companies alike depend on search engine optimization.  It is a vehicle that drives customers to your website and your front door.  Without it, your business will garner limited results.  For example, did you know that only .06% of Wix websites get more than 100 organic visitors per month? Chalk that up to insufficient search engine optimization.

Growing an existing business is sometimes the biggest digital hurdle for a business. Our strategy-driven process, using several tactics, gets your website found by customers and search engines like Google and Bing.

Which Gets the Best Results?

Trying to decide if your business should go straight SEO or add in PPC to improve your results? This is data you'll find useful.

Search Marketing

Search Marketing is the use of pay per click advertising (e.g., Google Ads) within a search engine results page.

By itself, organic SEO does not have a price tag.  Whereas search marketing does.  Search marketing is the process of creating well crafted, placed and meaningful ads to encourage people to engage with your business by way of clicking the ad.  The click will send people through to your website, a product page, or a landing page where you can capture their name and email.

In order for your ads to be seen in top positions on search results pages, Google attaches a price tag (each customer will see different pricing).  This price is charged to your account each time someone clicks on your ad.

Depending on the popularity of your industry and key phrases you're using, the pricing may be as low as  $.25 per click up to $20 or more per click.

In addition, search marketing services — such as set up and management — are also billable.

What is SEO?

Search engine optimization (SEO) is any undefined group of various processes performed on and off of a website with the goal of bringing more visitor traffic to a website while making the site more appealing to search engines like Google and Bing.

SEO can be performed several different ways, and often is by different people, with varying levels of results.

Successful SEO should include a combination of on-page and off-page efforts working in unison.

SEO can be limited to organic efforts (i.e., results are not paid for) with successful results. For instance, several of our clients do not use paid advertising efforts and rank on Page 1 (often in first position) for the phrases we've optimized for.

Some businesses choose to use Pay-per-Click advertising (also known as Search Engine Marketing) to improve their chances of being found by customers. For instance, if your business requires immediate attention by potential customers, creating a Google Ads campaign is a quick way to start showing at the top of some search engine results; it will just cost you. PPC advertising can also be an effective augmentation of SEO efforts for some businesses.

What's Included with Our SEO Plan for Your Business?

Keywords: What You'll Rank For

This is where we work together to determine what you want your business to primarily rank for. That means we listen to your business goals and apply it to our research for and implementation of SEO on your website.  Sometimes, customers suggest a keyword or phrase that isn't getting any actual traffic month over month.  Part of our SEO process is to find the actual keywords or phrases people are really using to search for your product/service.  We also research where and why your competition is ranking the way they are so that your business can compete successfully.  This ensures that your site can be found in search engines (sometimes even on day one).  Most often, your site will improve page rank over the following weeks / months helping customers find you more easily.

ALSO PART OF OUR NEW WEBSITE BUILDS

On-Page SEO: Content of the Website's Pages

Website content should be relevant to what you're trying to convey to your readers.  It should also be relevant to search engines.  We help to make sure that the content you've written and images that are used will help your business be found.  For instance, if you are aiming to rank for the phrase SEO for Business but never once mention that phrase in your content, you'll have a hard time being featured in search engine results.  There's much more to it than that, but you get the picture. For each page of your website, we ensure that it is optimized for search engines. We also write an appropriate description for each page of your site which is then shown in search results.  This step is often overlooked by new business owners and those using DIY website builder applications.

ALSO PART OF OUR NEW WEBSITE BUILDS

Technical: Behind the Scenes Stuff

More than just good writing skills, a set of SEO best practices are followed and applied to the website code to ensure optimum results.  These include and are not limited to:

  • Internal and External Link Structuring
  • Properly Written Page Title Tags
  • Images Formatted for Search Engine Readability
    (commonly known as ALT Tags)
  • Optimized HTML Code
  • Properly Prepared Website Page Links (URLs)
  • Formatted and Properly Sized Images

ALSO PART OF OUR NEW WEBSITE BUILDS

Off-Page SEO: Essential to Success

Off-page SEO refers to efforts made to improve a website's visibility to search engines from locations other than your website.  As part of this effort, we create customized listings for your business with the major search engines.  These listings are essentials to your website's search visibility and ranking.  We also provide you with a very powerful, and often overlooked, tool that will help to continuously improve your website's ranking.  Understanding that off-page seo helps overall ranking is almost as important as implementing the steps.

ALSO PART OF OUR NEW WEBSITE BUILDS

SEO and Search Marketing plans are available for WordPress websites only.

For best results, new SEO plans should remain active for at least 12 months.

Each SEO plan is for one location and includes local keyword research and reporting, location management, optimization of Google My Business, Bing Local, Apple Maps, Yelp, CitySearch, and more.

Start Getting Better Results

We understand that when your success is on the line, it's a big deal.  This is why we strive to provide first-class website design and digital marketing services that make you smile so much your cheeks hurt.  Let's start a conversation about getting better results.