Demystifying the Digital World
Our aim is to empower and inform to help you find answers and reach your goals along the way.
Social Media
Construction Social Media Has a Voice Problem (and It’s Fixable)
Your construction company might be posting consistently… and still sounding like someone who’s never been on a jobsite. That “off” feeling isn’t a content problem. It’s a voice problem. Here’s what’s really happening behind the scenes on construction social media, and why it matters more than most contractors think.
Using Famous Songs on Business Instagram Accounts – Part 2: “What’s the Harm?”
If our previous article explained the rules, this one shows the real-world consequences. Copyright fines aren’t theoretical—brands are being hit with lawsuits ranging from thousands to millions. Before your construction business posts another Reel, here’s what you need to know.
Why Your Competitors Can Use Famous Songs on Instagram (and You Can’t)
Some businesses seem to get away with using famous artist’s songs in their Reels—but should they? Before you hit post, here’s what’s really going on with Instagram’s music access and the hidden copyright risks that could cost your business.
Instagram Followers: Why Who Follows You Matters More Than How Many
Follower count may look good on paper, but for local contractors, it’s not the number that matters — it’s the relevance. If your Instagram account is filled with followers who can’t hire you, refer you, or even recognize the work you do, your content might be performing worse than you think.
Trending Audio Isn’t a Golden Ticket for Contractors — Especially Local Ones
You’ve probably heard it: “Use trending audio on Instagram to get more views!”
But if you’re a contractor, sitework company, or remodeler who only works in a specific area, more views don’t always mean more business.
Construction Marketing: A Counter Narrative
We open the door to the counter narratives we hear from construction companies in response to the typical digital marketing hype. See how a blended marketing approach answers the call.
Hashtag Strategies for Your Business 2023
You know what hashtags are, and you’re using them in your posts. But is there a strategy behind the hashtags you’re choosing? Here we present five hashtag strategies to help expand your reach and improve your stats.
Benefits of Social Media Marketing for Small Business
Social media marketing is more than regularly posting to social platforms. When done with a strategy that supports business goals, the benefits include everything from fostering relationships to increasing your bottom line. Truly.
Social Media Has Me Thinking About Divorce
Social media has the power to influence purchases, perception, and feelings. Before we knew it, we were thinking about topics we wouldn’t normally had it not been for what we saw on social media.