Posh Paws Pet Care
a small business story
Posh Paws Pet Care is owned and operated by Christi Phillips, who is also a native of Summerville, South Carolina. Christi is a licensed and certified dog trainer. She operated a dog training school in Summerville and began to notice the need for qualified pet sitters in the area. Christi wanted to grow her service offering to include pet sitting, dog walking, and other special services and needed a new website to help launch her new business. Christi has an existing logo that she hoped could be repurposed for her new business. The website needed to highlight her credentials to care for people’s pets like part of the family, make it easy for customers to understand the services she offers at Posh Paws, to easily find the pricing structure for those services, and to provide a vehicle for her to share some of her knowledge about animals and how to train them properly.
Using the WordPress framework as a basis, we built a completely custom design for Posh Paws Pet Care from the ground up (no templates here, folks). Throughout the site, you’ll find stock photography. To ensure a good fit, we applied our knowledge of photo editing to help make those images work within the parameters of the design. Using her existing color palette, we crafted a new, improved logo that Christi has been able to use across her social media platforms. The website includes multiple calls-to-action throughout to ensure that it would be easy for potential customers to reach out to her with questions. We also created an interface for her third-party scheduling software to make it easier for customers to log into their accounts. The Posh Paws Pet Care website has a blog enriched with a complete list of social media icons making it easy for readers to share articles with friends through their own social media accounts. The website also incorporates a lead capture interface and an interactive Google Map allowing potential customers to view Posh Paws service area in Summerville.
As a business being built from the ground up – and with some established competition in her market – Posh Paws needed to be found in search engines, and quickly. In late 2017 Posh Paws was just emerging in the pet sitting and dog walking business. Within a few weeks, with the help of our on-page and off-site SEO efforts, Posh Paws Pet Care was gaining momentum in the rankings. As of this writing, our SEO for small business has helped Posh Paws rank on Page 1, and sometimes in the first position, for phrases like “pet sitter Summerville”, “in home dog sitter Summerville”, “cat sitter Summerville”, and “dog walker Summerville”. In addition, depending on where you’re searching from, they also rank in these same positions when searching these phrases with “near me” instead of “Summerville”. This “near me” is possible after the proper off-page seo efforts are completed.
Categories : Website Design / Logo Design / Lead Capture / Business Email
Project Url : www.poshpawspetcaresc.com