Hiring a Web Designer? Ask These 6 Questions First.
Web developers often say things that non-developers don't quite understand. Bridge the divide and the language barrier with these questions that will get you both on the same page.
Are You in the Construction Industry Looking at Hiring a Web Designer?
Are you looking at hiring a web designer for your construction or home services business? We know that it can be daunting. There are several service providers to choose from. So many, in fact, that it’s difficult to know who to choose or how to choose. Whether we ultimately work with you or not, there are several things to consider when making your selection.
The average cost to create a small business website can range from $600 to $10,000 based on your geographic location, the experience level of the developer you choose to work with, and the features the finished website will need to include. Also, the cost of domain name purchase and website hosting are additional fees that are billed annually.
When businesses do not properly vet their website design provider, they may feel buyer’s remorse once their project starts or their site is launched. We hope that this list will help you to be informed enough to ask the proper questions before hiring a web designer partner.
TEMPLATE OR CUSTOM DESIGN
Every website design agency has a business model that works for them and their target audience.
Studio Barn Creative only creates custom designed websites. We do not use pre-made templates. This ensures that your site is one-of-a-kind. The other benefit of a custom design is that we only include the parts, pieces, and plugins that are absolutely necessary for your site to function. This approach keeps your overall site file size to its absolute minimum. A smaller site means a faster site.
In addition, this approach helps keep the technical SEO and site health at its best. If you want you site to rank higher in search engine results pages, a healthy site is a ranking factor used by Google.
In July 2018 the world started hearing that page speed is more important than ever according to Google. When a template is used, several potentially unnecessary or unused plugins are added to the site increasing file size and possibly slowing page speed, too.
We have found that a designer may use a pre-made template because their skillset is still growing, or their time is limited, or they are targeting an audience with smaller budgets. If any of these is true, you may be limited to the initial pre-built functionality of that template. Or, the pre-made template may include a design that you’d like changed, but the designer won’t be able to make those updates.
What to ask: Do you design custom websites or will you use a pre-made template?
WILL YOUR DESIGNER OFFER TRAINING?
One of the services we offer is a comprehensive Video Tutorial training for clients who request it. These videos helps clients confidently make content and image updates on their site after launch should they chose to. Many of our clients like being able to take control of the content on their site and not have to wait on us (we might be sleeping). In addition, we offer friendly phone and email support to answer technical questions the videos may not address.
What to ask: After my website is launched, how will I know how to make edits to my content?
ONGOING MAINTENANCE, CARE & UPDATES
Some customers prefer not having to learn something new. They enjoy being able to rest assured that their website is fully functional and up to date at all times. For example, if your site was “down” right now, would you know without checking Google first? Then, would you know what to do if it was down. Working with a website designer that offers a consistently high level of maintenance and care after launch is invaluable. We offer comprehensive Website Maintenance Plans with several features and benefits to support your construction business.
What to ask: After my website is completed, do you offer maintenance services to keep my core files and software up to date or will I be responsible for that?
GRAPHIC DESIGN INCLUDED?
Typically, a new business is budget conscious. Making sure that their dollar is stretching is key. When you are hiring a web designer that has in-house graphic design services, too, it can save hundreds of dollars. Moreover, it makes the overall process a smoother one. Studio Barn Creative never outsources graphic design pieces. We create them in-house with industry standard software by Adobe. SBC is able to bundle designs such as logo, business cards, and of course custom website graphics into your website design project costs without additional upcharge typically associated with outsourcing to third-parties.
What to ask: I may need a logo or business cards, or even custom graphics for my site, can you provide those services in-house or do you farm that out to a third-party?
SEO & GETTING FOUND
There are some beautiful websites that designers showcase in their portfolios. If you review them, you may marvel at the design details and the creative use of type and space and color and motion. If you are fortunate enough to have one of these beauties, we’re pretty sure you’ll want lots of people to see it. Not just because it looks good, but because you’re proud of how it showcases your company. Or, you may be especially excited about what potential new clients will think about it. Unfortunately, there are several websites that never get visited by organic traffic. Therefore, if your website designer isn’t familiar with SEO, optimizing your site for search engines, you may want to find another website designer.
A successful website is equal measure beauty, favorable user experience, and SEO. SEO stands for Search Engine Optimization. We go into more detail about SEO for Construction Companies in our blog articles. In simplest terms, SEO is a process of creating content (including images) to be easily found by search engines like Google and Bing.
At SBC we are well versed in getting your website found using on-site and off-site processes. And it’s all part of how we build all of our websites for construction companies.
What to ask: Do you provide SEO services as part of or after the website build project? Will my website be found by search engines?
THE BUSINESS OF A WEB DESIGN
Hiring a pro isn’t just about a web designer with a pretty portfolio. Look to find one with a set of processes and procedures that they can share with you. Knowing what you can expect from them will be helpful as you make your selection.
Does your designer have a plan in the event of a website crash? Can they answer some commonly asked questions about the process?
What to ask: Do you have a set of processes and procedures I can reference before we get started to help me understand how the project will flow and what to expect?
Your Construction Company will Need More Than a Website
Ultimately, a website alone isn’t enough for continued success online, especially in the construction or home services industry. Once a website is launched, a strategy should be in place to keep driving traffic to it. And with the emergence of Google’s Search Generative Experience, where AI curates and serves answers at the top of search results, organic SEO isn’t enough anymore. An all-inclusive plan for making potential clients aware of your company, on several platforms through various tactics, is the only way to survive in today’s evolving online environment. OSO, organic search optimization takes into account all of the different ways your company can be found. This is our focus for clients, whereby your website is one piece of your online footprint, not the end of the journey. Learn more about how your company can benefit from marketing for contractors.
Understanding these topics should put you well on your way to having a successful conversation before hiring a web designer for your construction company.