Importance of ALT Tags for Images on Your Website

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The Importance of ALT Tags for Images on Your Website

The importance of ALT tags cannot be overstated. As a small business owner in today’s digital age, increasing your online visibility is essential. This is why search engine optimization (SEO), the process of increasing your website’s search engine ranking, is utilized by millions of small businesses in the U.S. to gain visibility from their target audience.

With so many small businesses fighting for online authority, it’s important to do the little things to boost your SEO ranking and surpass your competitors. Implementing the use of ALT tags is a perfect way to optimize your website for major search engines and gain a competitive advantage in your industry.

In this article, you’ll learn what ALT tags are and why they’re an integral part of your website’s success.

What are ALT Tags?

ALT tags, also referred to as ALT descriptions, are written copy that describes an image on a web page. This text simply describes everything that is happening in a particular image to assist visually-impaired readers and allow search engines to find, read, and index your entire web page.

ALT text also appears in the place of an image in the event that the image doesn’t load on a web page. Although adding ALT text to your images may seem like a meaningless task, there are a wide variety of SEO benefits for doing so.

The Importance of ALT Tags

Today, Google produces just as many image-based search results as they do text-based results. For example, below is a snapshot of the search results for the keyword “email newsletter design”.

importance of ALT tags

Notice how Google pulls several images as a reference to the web user if they search for an “email newsletter design”. These images precede the actual search results, and they’re much more likely to be clicked. You can bet that many of these images use ALT tags.

As a small business owner that’s just starting out, it’s imperative to receive as much online attention as possible. Therefore, adding ALT tags to the images on your website will make it possible for search engines to process the image and it to search results that are relevant to what your audience is searching for.

How to Create Perfect Alt Tags

It’s never too late to begin adding ALT tags to existing images on your website. Here are a few ways you can create perfect ALT tags.

  • Stay Descriptive and Specific – Your ALT tags should describe the entirety of an image. For example, if you have an image on your website of two dogs playing, an appropriate alt tag would be, “alt=”Collie and German Shepherd playing in a rose garden“. This is the basic option. See Keywords below for optimal use of ALT tags.
  • Stay Below 125 Characters – Many screen-reading tools typically stop processing ALT tags beyond this point. Keep your ALT tags concise to ensure that they can be read in its entirety.
  • Use Keywords – While your ALT tags can be descriptive, for SEO it is often better to use the keyword/phrase that your article/web page is aiming to rank for. As an example, this article is about the ‘importance of ALT tags’. That is the exact phrase we used for the alt tag of the image above.

What’s Next?

Adding ALT tags to your images is a great way to improve your SEO. Do you need help developing a custom SEO strategy for your business?

If so, send us an email or call us at (843) 501-0851. You can also learn more about our small business SEO services on our website.

If you'd like to learn more about Studio Barn Creative and the services that we offer, visit our website at