CONNECT WITH YOUR AUDIENCE
CONNECT WITH YOUR AUDIENCE &
BUILD YOUR BRAND
INDIVIDUAL EMAILS OR A SERIES SCHEDULED TO SEND OVER TIME
When you have information you want to share with several people, products you'd like to sell, or have information that is best served in several small chunks, an email marketing campaign is a useful item to have in your toolbox. It is also one of the most cost-effective ways to reach a broad audience.
If you have a mailing list of any size, your business can start leveraging the power and flexibility of email.
When you have a lead-capture area on your website (where you collect names and emails), having an email that automatically responds to a new lead is a great way to start building that new relationship. This can easily be achieved with an email marketing initiative.
Email is an often underestimated and undervalued tool in multichannel marketing, brand building, or customer relationship management. Email can support your other efforts such as social media, digital ads, and direct mail pieces.
Have a website that sells products? Email marketing can help you increase sales and nurture the relationship you have with your customers. Want to reach out to potential customers who put something in their cart but don't fully check out? Would you like to send a series of emails that help explain the best features and benefits of a specific product after it is purchased? Email marketing might just be for you.
Automated Email Campaigns are a series of emails that are triggered to send over a series of days, weeks, or months to keep your audience engaged and to help meet your primary objective. Different emails can even be sent based on a recipients actions (for example, they click a link, don't open a previous email, or purchase a product). Your objective may be to promote sales, or it may be sharing valuable information. Whatever your aiming to achieve, Email Automations save you time and also keep you connected with your audience.
WE ARE CERTIFIED TO HELP YOU
HOW CAN EMAIL HELP YOUR BUSINESS?
CONNECTING FOR THE FIRST TIME
Your small business may have a small mailing list. That's ok. If you have even just one to 10 customers, nurturing those relationships could be the key to how long that relationship will last or not. Creating emails that reach out and ask them about their experience, or ask if they have questions, or suggest complementary products, or provide them with key features and benefits of your product/service can be your way of letting them know that they are valued. (Of course, this approach only works if you really mean it). Creating specific content for specific types of customers is helpful, too. Whether you choose to use email as your only marketing tool or part of your multichannel approach, it is often more impactful than it is given credit for.
EMAIL AS PART OF A MULTICHANNEL MARKETING APPROACH
Multichannel marketing in simplest terms means you're using more than one medium to market your business's product or services. If your website is receiving traffic, and you're using social media to help push traffic to your website, email marketing is a logical addition to keep existing customers engaged and nurture new leads.
Reminder emails, special coupons, product discounts, helpful expert (that's you) instruction — all not found anywhere other than your emails — can be invaluable to your customers.
Want to have an automatic email sent to potential customers who abandon their shopping cart? Email automations can do that. Want to go a step farther and have a physical postcard sent, too. Yep, it can be done with Mailchimp and automations.
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