Multi-Channel Content Marketing
Content Marketing is the strategy of planning, creating and sharing online materials such as blog articles, video, email, and social media posts to support a brand's goals and objectives.
The overall goal is to get this planned content in front of your target audience. This helps generate awareness of your brand, encourage potential customers to learn more, and ultimately convert them into paying customers.
Why Consider Content Marketing?
Each year, more and more businesses just like yours are leaning on their content marketing strategy to drive customers to their door. It is a process, and it usually takes a customer seeing three to five pieces of your content before they will engage with your business.
The primary goal of content marketing? To increase awareness of your brand, increase sales, and increase engagement.
Search Engine Optimization and Your Content
Optimizing for search engines means providing content — in quantity, quality, and regularity — that search engines are looking for. This can be onsite with blogs or offsite with citation sources, for example.
One of the most effective ways to check all of those boxes is with regular, high-quality, blog articles. As a bonus, these articles create a space where you can discuss your product/service while building your reputation as an expert in your field.
There is also evidence that social media signals, such as "Likes" and "Shares" are also related to search engine ranking.
Did You Know?
Businesses that prioritize blogging see 13-times the ROI of businesses that don't, according to HubSpot. In addition, blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links, according to DemandMetric. Finally, DemandMetric also notes that companies with blogs produce an average of 67% more leads monthly than companies that don't blog.