Special Additions
Special Additions has been creating outdoor living spaces in the Lowcountry since the 1970s. Based in Summerville, SC, the company specializes in designing and building sunrooms, screened porches, custom garages and more. With decades of experience, their focus has always been on quality craftsmanship and helping families expand their homes with functional, beautiful additions.
By the time Special Additions came to Studio Barn Creative, their digital presence (under the umbrella of their previous marketing company) was holding them back. Their previous website was not only outdated but filled with keyword-stuffed content, grammatical errors, and phrasing written for search engines rather than people. It lacked user-friendly navigation, professional imagery, and clear service information — making it difficult for visitors to understand what Special Additions offered (and offer it as well as their competitors did).
The site also included duplicated content, hadn’t generated positive reviews in more than a year’s time, and even highlighted fictitious testimonials (also managed by the previous marketing company), which damaged trust. Their Facebook page had gone dormant, and they did not have an Instagram presence at all. Without an updated website or active social channels, prospective customers were turning to competitors to see modern examples of work and gather information.
Studio Barn Creative transformed Special Additions’ digital presence with a focus on lead generation and long-term growth.
- Website Redesign: Built a clean, modern site with a dedicated page for each service/product offered, an easy to find and use request form for free in-home estimates, and a photo gallery that showcases completed projects. We also introduced the owner to visitors through the site, giving the business a more personal, trustworthy face.
- Brand Refresh: Updated the company’s logo, introduced fresh branding, and began updating their physical signage. We also replaced outdated marketing materials with new, professionally designed pieces.
- Social Media Presence: Created a new Facebook page from scratch and launched an Instagram account, both focused on sharing relatable and aspirational imagery.
- Content Approach: Shifted focus from keyword stuffing to authentic, user-centered content that highlights services, builds trust, and positions Special Additions as the go-to builder for outdoor spaces in the Summerville area.
- Reputation Management: Facilitated generation of earned 5-star Google Reviews
- Multiple and Ongoing Site Visits to Capture Photo + Video Assets
- Social Media Content + Community Management
- Content Writing for Website
- Brand Visuals and Verbiage Update
- Website Prototype Build
- Custom Coding
- Website Prototype Review + Feedback
- Functionality Testing for Website
- Custom Design Applied to Website Pages
- Additional Coding
- Ongoing Traffic and Lead Monitoring via Industry Leading Software
- Continuous Social Media Community Management
- Printed Sales Pieces
Within a month of launching the new strategy, Special Additions began seeing measurable results:
- 425% increase in leads through the website.
- Top organic rankings (positions 1, 2, or 3) in the Summerville area for their core services.
- Increase in 5-star reviews – from 3 total reviews to over 30 (and growing) helping to build trust and credibility
- Growing social media audience Their new Instagram following is averaging nearly 3 followers per post, compared to their primary competitor’s 1.15 followers per post.