Website Maintenance and Care for the Successful Website
Helpful articles because running a small business is Big Work!
Why Website Maintenance and Care is Important for Your Website
Just like your iPhone or tablet, the software of your website needs to be updated. It requires care and maintenance to keep your website working properly. Hoping for the best where website maintenance and care is concerned is like hoping that your car won’t need an oil change. You wouldn’t be able to drive your car for very long if you didn’t take care of it and provide it with the regular maintenance that it needs. The same is true for your website. Your website should always be up and running, ready for customers and presenting your business at its best.
Websites Are Not “Set it and Forget It” Anymore
If your website isn’t being cared for every month, you may actually be wasting money by throwing it out the window. When potential customers come to your website and find that things are wrong with it, they usually do not stick around. Many website owners do not check their website on a regular basis. They do not know how it is functioning. Missed or overlooked issues or downtime can lose you a potential customer.
Benefits of Website Maintenance and Care
Many people do not realize the benefits of site maintenance and care. For instance:
The website performance, downtime, and uptime, its load time, is all dependent on whether the software and plugins are functioning as they should (and on the most recent versions).
Analytics monitoring, website growth, its fresh content, and design changes are all dependent on you having someone ensuring that all updates to the website are completed in an experience and seamless fashion.
Care and Maintenance Workflow
At Studio Barn Creative, we take great care to execute these tasks and report on them (see a sample report). First, we backup the website. Then we check the website after our updates to confirm that there are no errors. Our software keeps a record of the plugins that we update. Therefore, if there is ever an issue we can target which version was changed and revert back to the older. We also include in our monthly maintenance and care report, the performance and security scans data. In the event there ever is a plugin issue, we create a support ticket. The support ticket enables us to address and repair it before you ever know that there is a problem.
Dangers of Do It Yourself Maintenance
Maintaining your site yourself can feel like a great idea. However, it can cost you more than you may think at first blush. If you only update from your WordPress admin area, you would not have a record of what was completed. If an update to a plugin creates an issue a couple days or weeks later, it would be difficult for you to know what was changed and how you could revert back without restoring a now outdated backup (which could potentially cost you the loss of content changes, image updates, sales orders, contact entries, and so on).
It Will Cost More to Fix Than to Maintain
The approach of “I’ll get to it when I can” and a lack of knowledge about website architecture can damage the look and functionality of your website. When that happens, you will be presented with a problem and two choices. First, you could try to fix it yourself. In this approach, you may end up doing further damage. Or, you can choose to pay someone experienced (a hefty price, now that your site is “broken”) to fix it. Just like most things, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running in tip-top shape. Regular website care and maintenance will help to keep your website running in tip-top shape, too.
Time for a Professional
There is a direct correlation between regular website maintenance and care and successful websites.
Your business is what you know best. What we know best is websites. Would you go into a courtroom without your lawyer? Why try to maintain your own website if you’re not a website professional? By partnering with an experienced website professional to care for your site you are actually saving potential lost visitors. Lost visitors often times means lost revenue.
Therefore, if you are interested in a website care plan for your website, contact us to learn how we can get and keep your site in its optimum condition.
Learn About Our Website Maintenance and Care Plans
Studio Barn Creative offers three different website maintenance and care plans that you can view here. We also offer add-on services for SEO and to manage your blog.