Web Design and SEO
Helpful articles because running a small business is Big Work!
WEB DESIGN AND SEO
WEB DESIGN AND SEO SHOULD BE MARRIED, NOT INDEPENDENT OF ONE ANOTHER.
You have devoted hours to building a free website using Wix or Squarespace. It’s attractive, informative, and offers products and services people truly need. Unfortunately, no one can find it because you didn’t optimize your website with the right search terms. It’s a common mistake made by new website designers and entrepreneurs. Search engine optimization (SEO) requires a deep understanding of how people search for what they need online.
Do-It-Yourself Websites Focus Only on Design
Building a free website obviously saves you money upfront, but you lose money later when you don’t receive the traffic that you expected. Wix, for example, advertises that customers can choose from hundreds of templates and optimize their site for mobile phone users. While these things are important, they don’t go far enough. In fact, neither Wix nor Squarespace discuss the importance of SEO at all. Web design and SEO should be planned in tandem.
Think of Your Website as an Investment
The old saying that you get what you pay for is as true with website design as it is for anything else. If you want a website that attracts converting customers, it’s important to plan strategically from the very beginning. Not surprisingly, the first step involves figuring out how to be found by the search engines.
You know your own search habits as an Internet user. However, you don’t know the keywords and phrases that a mom between the ages of 35 and 44 or a retired male business executive types into a search engine to find what they need. This type of information is essential to ensure that the people you want to find your website can actually do it. Not too many beginning website designers understand organic SEO and how it helps the search engines find and index their site. Because of this, customers they could be targeting directly take their online business elsewhere.
Hiring an SEO expert is a wise investment in your business success. Please go to this page to learn more about how Studio Barn Creative can design a website that is visually appealing while getting noticed by the search engines at the same time.