Real Estate Website Design in South Carolina
Helpful articles because running a small business is Big Work!
Real Estate Website Design
Integrating IDX and the MLS into Your Website Has Never Been Easier
If you are a Realtor looking for Real Estate Website Design, you may feel like there are only a handful of options or that you may be later held hostage by the website development company you choose. We admit, a few years ago, that may have been true. However, with today’s technology and integration options, that’s just not the case anymore.
In years past, integrating full MLS search and the IDX required an elevated understanding of coding and scripting and dogged determination in getting all of the elements to line up “jusssst” right, or time set aside to work with the IDX help desk staff. If your website developer is using outdated technology, it may still be that way for you. With new content management systems working as the framework for website development on the rise- that allow for multiple third-party integrations- integrating the MLS and IDX has never been easier.
Benefits of Using IDX for MLS Search
Located in Eugene, Oregon, IDX allows individual realtors and teams to showcase MLS listings on their website. If you are a realtor looking to add full MLS search to your website, having an IDX Lite ($39.99/month) or Premium ($59.99/month) subscription unlocks that option for you.
Following the upturn in Content Management System (CMS) built websites (which are currently powering 28% of the internet as of the writing of this article), IDX currently offers plugins for websites based on that framework. While their offering is few, their benefits are many and pack a real punch. Most notably, they are easy to install and activate for your website developer. (We should clarify that while these plugins are easy to use, they do take some time to implement them properly. You’ll want to partner with someone who has a working knowledge of how to leverage their features and benefits to your optimal advantage.) Take a look at all of these features:
Manage Your Leads
No more going between browser windows with the Lead Management interface. Now you can see and manage your leads right within the CMS dashboard.
Until now the lead capture forms for IDX have been separate from the standard CMS forms. With IMPress for IDX Broker you can create forms within your CMS system and capture lead information straight into IDX Broker.
Selective refresh is available for widgets in the customizer. When an edit is made to any widget, the change is made without having to reload the page.
Omnibar Search Widget
This widget allows you to add an Omnibar Search Widget to your home page. Visitors can then search by city, county, postal code, address, or listing ID. Custom Fields such as School or Subdivision can also be added. No other IDX solution offers this many options in a search widget for your home page.
Mobile Responsive and Mobile-Friendly
All of your templates and widgets will be responsive if you’re using a responsive framework.
Import Your Listings with IMPress Listings
Combine this plugin with IMPress Listings to import all your IDX properties into your CMS without wasting time on tedious data entry. You no longer have to manually enter your properties! Have them updated as the MLS changes – directly from your IDX Broker feed!
Capture and Convert Your Leads
Use powerful lead capture tools to generate new leads.
Map Search Widget
Add a full-sized map search widget to any page on your domain. Create your own custom polygon searches with your IDX Broker Platinum account and allow visitors the ability to search within popular neighborhoods in your area.
Areas of Coverage
The IDX has a growing geography of areas of coverage. If you are looking for real estate web design in South Carolina, the following geographical locations are covered:
Aiken MLS FTP (AMLS-FTP), Augusta GA MLS FTP (AUGMLS-FTP), Beaufort MLS (BMLS), Charleston Trident MLS (CTMLS), Coastal Carolinas MLS (CCAR), Consolidated SC MLS RETS (COLAMLS), Greater Greenville MLS (GGMLS), Greater Pee Dee MLS (PDMLS), Greenwood MLS RETS (GWSCMLS-RETS), Greenwood SC MLS FTP (GWSCMLS-FTP), Hilton Head Island MLS (HHIMLS), Piedmont Regional AOR RETS (PRARMLS-RETS), Piedmont Regional MLS (PRARMLS), South Carolina Commercial MLS (SCCMLS), Spartanburg MLS (SPTBGMLS), Sumter MLS RETS (SMLS-RETS), and Western Upstate MLS (UMLS).
Looking for other areas for real estate website design? Visit this IDX page.
Do’s and Dont’s
Being a Realtor is your business. Build your business by keeping potential customers on your site with the one tool they really need — MLS search capabilities. Don’t make the mistake of thinking customers won’t miss this feature.
If you already have success with the IDX, we’d love to hear about it in the comments section below. If you think you’d like to have it added to your site, but just aren’t sure how, send us an email at firstname.lastname@example.org and take a look at some of the services we offer that will help you grow your online business.