Littleton Anglers

a small business story

Littleton Anglers Landing Page Design


Littleton Anglers is a startup business in Littleton, New Hampshire that is owned by Ben Pasquino. Ben is laying the groundwork to open his shop that he intends to be the north country’s go-to fishing retail shop for fishing gear, apparel, and accessories, created to help people enjoy their time outdoors. As starting any business can sometimes involve raising capital, it is important to Ben to have a professional online presence as he speaks with potential investors. His first step was to secure a domain name and then, at SBC’s suggestion, leverage that domain name to create a professional email address.  Ben knew he needed a professional logo and was ready to begin his online presence with a landing page to help build his credibility as a business owner.


Starting with a detailed discussion about the vision Ben has for his startup business, we created a mood board and agreed on brand colors and fonts. From there we created several logo designs and narrowed it down to one. After a few revisions, he was excited about the one you see here. Building his online presence meant creating a landing page. Using the WordPress framework as a basis, we built a full-screen landing page that is visually appealing and functions as a vehicle for capturing leads. The background subtly transitions through full-screen imagery from the Littleton area increasing visual interest. We’ve incorporated not only his new logo, but also a carousel of images straight from his Instagram account. Ben uses verbiage to excite his potential new customers about his shop and invites them to sign up to learn about new updates. The landing page is mobile responsive, and performs and looks great on any sized device. We incorporated an SSL certificate to comply with Google’s requirements and provided a way for visitors to get in touch via email or through links to Littleton Angler’s social media accounts.

Categories : Website Design / Logo Design / Lead Capture
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