Dorchester County Career and Technology Center is a high school with its main campus located in Dorchester, South Carolina with a satellite campus located in Summerville, South Carolina. We were approached by their Director of Marketing and their current IT Director to create a new website to replace their outdated site, and one that would enable them to be less or not involved in its upkeep and maintenance. They wanted to be able to highlight both campus locations and create ease of use for internal and external customers.
Our website strategy involved a complete re-design of the website as we worked closely with Dorchester County Career + Technology Center to repurpose the content for each page and update or remove outdated information. Relying on WordPress made this task straightforward. We built in a search by class and/or by campus function to make information gathering easier for users. Additional features include school calendar, top-of-page event alerts, Facebook Page feed integration, lead capture, video advertisements, in-house maintenance request ticketing system, contact forms sent to multiple people based on criteria selected by the user, and much more. We enabled analytics so that DCCTC can know at any moment who was or is on their website and visitor’s behavior while visiting their site.
Each page of the website is focused on the primary goal of making information gathering easy and intuitive for visitors. This is accomplished via a simple to use navigation, an engaging design, and a mobile optimized website.
Since the launch of their website, Dorchester County Career + Technology Center has enjoyed watching website traffic increase, and having the WordPress website fully maintained on our end— allowing them to relax and enjoy. As of December 2017, at their request, we handed over the keys to the castle and they have begun their own in-house management and maintenance.
Categories : Website Design / Lead Capture / Event Calendar
Project Url : dcctc.org